After the free year ended, Perplexity kept most of its Indian users
After the Airtel campaign ended, Perplexity still had 14 million monthly users in India. Firefox Smart Window now brings back pages already visited, and AI Observatory finds about 48 per cent of chat traffic sits outside the work filter.
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Perplexity kept 14 million Indian users after the Airtel year
Perplexity's July 2025 deal with Airtel gave the operator's 360 million subscribers a free year of Pro. As that free access ran out this July, monthly active users fell from a peak of 22 million in October 2025 to 14 million, still five times the level before the campaign. The app took 5.9 million downloads in July 2025, a 625 per cent jump on the previous month. Downloads over the whole offer period reached 56 million, then fell to 3.3 million between February and July. Monthly net mobile revenue rose from 34,000 dollars in January 2025 to 156,000 dollars in July 2026, and the 878,000 dollars booked in the first seven and a half months of the year is 16 per cent above all of 2025. Abe Yousef of Sensor Tower says ongoing usage has remained resilient, while Ariel Michaeli, chief executive of Appfigures, says he compared the download curve with ChatGPT and Claude and found the difference was not general appetite for AI.[1]
Firefox Smart Window shows visual previews of pages already visited
Mozilla updated Firefox's Smart Window mode starting today. A partnership with Exa lets chat answers pull current web information and show source links, and the mode now suggests tab groups and shows visual previews of pages you visited before when you search your history in natural language. Users pick which model runs behind the mode: Google's Gemini 3.1 Flash Lite, OpenAI's oss-gpt-120b, Alibaba's Qwen3-235B-A22B-Instruct-2507, or their own local models. Steve Truong, senior staff product manager for AI at Firefox, says the third parties work under zero-data-retention contracts, operating on prompts in memory and storing nothing for training, advertising or human review. Ajit Varma, head of Firefox, says the mode remains an opt-in beta with no precise date for leaving beta. A settings section lets users switch off every AI feature or choose among them.[2]
AI Observatory counts 48 per cent of chat traffic outside the work filter
The AI Observatory, a project led by Anka Reuel of Stanford's Trustworthy AI Research lab and Shayne Longpre of the MIT Media Lab, analysed 24,521 conversations covering 85,633 turns from 5,000 users across 52 models between 2023 and 2025. Nearly 48 per cent of that traffic would be filtered out by the work-focused method Anthropic applies to its own data. Inside the filtered-out share, health and relationships accounted for 44.2 per cent against 31.2 per cent in Anthropic's published data, harassment or hate for 27.5 per cent against 5.66 per cent, sexual content for 16.7 per cent against 2.4 per cent, and adult or illicit content for 7.9 per cent against 2.1 per cent. OpenAI has separately reported that only 30 per cent of consumer ChatGPT use is work-related. The company datasets are far larger — about 1 million conversations at Anthropic and 1.5 million at OpenAI — and stay proprietary. Reuel said the usage figures companies publish have no independent source that can corroborate them.[3]
