World Media Summit starts joint work on AI standards
A Xinhua initiative launched at the World Media Summit in Beijing brings together 22 initial participants to develop standards for AI use in news organizations. The planned work covers information authenticity, data security and media ethics. Participants aim to develop and test standards over about 2 years, alongside a proposed global database of media AI applications.
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News organizations begin joint standards work
Xinhua, China’s state news agency, launched a joint initiative on AI application standards at the World Media Summit in Beijing. The November 7 opening brought a voluntary media-cooperation effort aimed at developing shared standards for journalism. Its stated aims include protecting information authenticity, safeguarding data security and upholding media ethics. The work concerns standards still to be developed and tested by participating organizations.[1], [2]
Twenty-two participants plan development and testing
The initiative has 22 initial participants, including TASS, Bernama, South Africa’s Independent Media, People’s Daily and China Media Group. Participants plan to spend about 2 years developing standards for different uses and validating them through media organizations. A global database of AI applications is another proposed output. Xinhua is both the initiative’s launcher and one of the organizers of the summit, alongside Beijing’s municipal government.[1]
Beijing gathering adopts a responsible-use consensus
The summit also adopted the Beijing Consensus, which Xinhua said supports inclusive and responsible AI use and benefits for media organizations at different stages of development. Nearly 500 representatives from 112 countries and regions attended, representing nearly 330 media organizations, think tanks and government bodies. The World Media Summit began in 2009; its previous gathering took place in Urumqi in 2024.[1]
