Apple chief John Ternus has reportedly asked software leader Craig Federighi to accelerate the company’s plans for Siri. More detailed control of Apple applications is expected before connections to outside services. The longer-term goal is an assistant that pursues tasks over time, with the suggested 2027 timing remaining Bloomberg reporter Mark Gurman’s expectation.
Apple’s chief executive, John Ternus, has reportedly urged Craig Federighi, who leads its software work, to shorten the timetable for a more capable Siri. The pressure concerns moving beyond improvements to the assistant’s existing functions. Bloomberg journalist Mark Gurman describes the internal push as Apple pursues assistants able to handle more of a task without repeated instructions from their users.[1], [2]
The nearer-term plans concern control inside applications. Siri is expected to gain finer control of Photos, including turning pictures and trimming their edges, as well as arranging browser tabs in Safari. Those changes are anticipated with iOS 27.3. Connections to other companies’ services are expected later, in spring: examples include ordering food with Grubhub and arranging a restaurant visit through OpenTable.[1]
A further ambition is for Siri to keep working towards a goal across successive steps. That would extend its role beyond completing an isolated request. Gurman believes Apple could move in that direction in 2027, while describing systems such as Dots, Muse and Grok as competitive context. This timing is his expectation; Apple has announced no confirmed release date for a persistent assistant.[1]
