Disney and Adobe announced a multiyear alliance extending custom generative AI work across creative teams, parks, cruise operations and sports storytelling. Disney will receive early technology access and dedicated engineering support, including models tailored to its characters and visual styles. The November agreement builds on Imagineering’s existing use of Firefly Foundry in theme-park development.
Adobe and The Walt Disney Company announced a multiyear strategic alliance at Adobe MAX on 9 November. Adobe becomes Disney’s Official AI Innovation Partner. The agreement extends across Walt Disney World Resort, Disneyland Resort, Disney Cruise Line, ESPN Edge and StudioLAB. It covers technology development and creative workflows as well as marketing activities, industry events and customer experiences throughout the partnership.[1], [2]
Disney teams will receive early access to Adobe technology, including Firefly, the custom-model service Firefly Foundry, Premiere and Photoshop. Dedicated engineering and research resources will support the work. The partners plan models adapted to Disney character attributes, environments and visual styles. They describe the development process as artist-led and human-centered. The tools are being developed for Disney’s creative work across the covered businesses.[1]
Walt Disney Imagineering Research & Development, the park-development research unit, already uses Firefly Foundry. Applications include turning hand sketches into rendered two-dimensional concept art and creating assets aligned with a franchise. StudioLAB, Walt Disney Studios’ innovation unit, will work with Adobe on prototypes and internal workflows. ESPN Edge, ESPN’s technology initiative, will explore sports storytelling, audience engagement and archive uses. Joint projects with both units are already underway.[1]
