Honeyjar has introduced AI tools for public relations work, from drafting announcements to finding relevant reporters and following coverage. Founders Michelle Masek and Nadia Jamshidi built the product around communications decisions as well as writing. Emails and social posts can be drafted in the platform, but sending and publication remain with users. Its Comms Lab supports learning and practice.
Honeyjar has introduced AI tools for public relations and communications teams. The platform can prepare announcements, identify relevant reporters, build media lists and track a company’s presence in news and social channels. It also drafts emails and social posts. Users retain the sending and publishing decisions, placing a human choice between preparing content and putting it in front of an audience.[1]
The founders are chief executive Michelle Masek and communications chief Nadia Jamshidi. At Obvious Ventures, Masek encountered recurring communications needs while working with 110 companies in its portfolio. The product addresses decisions as well as writing: its founders include advising a company that it is not ready for media coverage among the intended uses. Speaking opportunities and coverage tracking also form part of its tools.[1]
Comms Lab, the platform’s learning area, is intended to help users practice communications decisions with input from public-relations professionals. The reported beta users include Nextdoor and Coco Robotics. Bloomberg Beta also took part, alongside Mission North and Full Picture. Honeyjar’s launch describes its tools and early users, while comparative measurements of reporter engagement, resulting coverage or time saved have not been presented.[1]
