ChatGPT opens verified business profiles and dedicated agents in beta
OpenAI has opened a beta Business Hub where companies can verify and update the information ChatGPT displays about them. Eligible businesses can also offer agents to answer customer questions. The hub provides limited measures of user activity, including website clicks, as the company develops business discovery after retiring its earlier checkout initiative.
Artificial Intelligence··Morning
Companies can manage their ChatGPT information
OpenAI has opened Business Hub in beta, giving businesses a place to establish profiles inside ChatGPT. Companies that meet its requirements can claim a listing, verify their identity and update the information shown about their operations. The launch, announced on November 10 and reported by TechCrunch and Gulf News, concerns how people discover businesses while using the chatbot to research products and services. Verified companies can supply a description of their business and its website as well as information about what they offer. The profiles are available in markets where ChatGPT operates, subject to the verification requirements described by the company.[1], [2]
Business agents answer product questions
Eligible businesses can also create dedicated agents to answer questions about their products and services within ChatGPT. Gulf News reports that these agents are identified as representing the business and operate separately from a user’s regular ChatGPT conversations. Questions can concern product features or return policies. The initial Business Agents offering is for eligible e-commerce and online-service businesses in the United States. Companies must complete verification, but OpenAI has not disclosed the full procedure. Its monetization executive Benji Shomair told journalists that the methods differ by business type and market. The company says it plans to expand the features to more industries and markets.[1], [2]
The hub adds limited activity insights
Business Hub also provides information about how users interact with businesses on ChatGPT. TechCrunch lists profile views, business mentions and clicks to a company’s website among the available measures. Gulf News says the insights are aggregated and that businesses do not receive access to individual user conversations. The launch follows OpenAI’s earlier attempt to let users buy products directly in ChatGPT. That project included a checkout cart and commissions, but TechCrunch reports that it failed to gain traction and was retired in March. The new hub centers on company information, discovery and questions directed to business agents, with access governed by the beta’s eligibility rules.[1], [2]
