Great Wall Motor sold 120,374 vehicles in October, down 15.87 per cent from a year earlier, even as overseas sales reached a record. China sales fell by about a third, outweighing international growth. New energy vehicles also set a monthly record, while total sales over the first ten months remained below last year.
Great Wall Motor, the Chinese vehicle manufacturer known as GWM, sold 120,374 vehicles in October, down 15.87 per cent from a year earlier. The total rose 4.72 per cent from September. This was its third consecutive annual decline, and the steepest this year. Domestic sales fell 33.06 per cent to 57,512 vehicles. China sales have now declined year on year for twelve consecutive months, while January–October domestic volume fell 25.66 per cent to 501,837.[1], [2]
Overseas sales reached a record 62,862 vehicles, or 52.22 per cent of October’s total. They increased 9.98 per cent from a year earlier and 4.74 per cent from September. Annual overseas growth nevertheless slowed from September’s 19.40 per cent. Across the first ten months, international sales rose 37.69 per cent to 538,839, already exceeding the 506,066 vehicles sold overseas during the whole of 2025.[1]
Sales of new energy vehicles, covering battery-electric and plug-in hybrid models, reached a monthly record of 49,499. They rose 7.25 per cent annually and 17.91 per cent from September, taking their share of total sales above 40 per cent for the first time, to 41.12 per cent. Ten-month new energy vehicle sales were still down 4.05 per cent at 311,466. GWM’s overall January–October sales reached 1,040,676 vehicles, a decline of 2.42 per cent from the same period last year.[1]
