Amazon India opened Alexa+ in free early access on eligible Echo devices, Fire TV and the app, with English, Hindi and Hinglish, and said it stays free for Prime plan members after early access. The Times of India and Fortune India reported 2,000 rupees a month on the non-Prime path. Fortune India said 99 percent of existing Echo devices in India can run the service.
A post signed by Amazon India Alexa country manager Teena Sidana said Alexa+ entered early access today. It said the assistant speaks English, Hindi and Hinglish, can switch languages inside a sentence, and that more Indian languages would follow. It is on eligible Echo speakers and displays, Fire TV devices and the Alexa app. It is free for all customers during early access and, after that period, stays free for Prime plan members.[1]
The Times of India said that after early access, Prime Lite, Prime Shopping Edition and non-Prime customers would pay 2,000 rupees a month or take a Prime plan. Fortune India repeated the 2,000-rupee monthly figure. Fortune India said Amazon is rolling out Alexa+ in India from 16 September and that 99 percent of existing Echo devices in India support the service.[2], [3]
The Times of India quoted Sidana saying the assistant was built for multilingual Indian households. Fortune India described a Chattarpur demo with context-aware routines, email drafting and compatible security-camera checks. Amazon’s post said browser access would come soon. All three pages describe the 16 September India launch.[1], [2], [3]
