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Analysis

Facebook lets users write what they want in Feed and Reels

Facebook is adding written preferences to Feed and Reels recommendations. The Your Algorithm feature lets people manage topics and describe what they want more or less of. Facebook’s stated design uses language models to interpret those descriptions alongside existing likes, comments and viewing behaviour, aiming to adapt recommendations during the same session.

Artificial Intelligence··Morning
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Written preferences join Facebook recommendations

Facebook has introduced Your Algorithm, a feature letting people describe their interests in their own words for Feed and Reels recommendations. Feed is its main stream of posts, while Reels carries short videos. The new controls provide a place to add and manage topics a person wants to see. Meta is also changing the three-dot menu on posts to make preference tools easier to reach.[1], [2]

A post can prompt a more detailed description

Users can start by selecting Interested or Not interested on an individual post. Facebook can then ask an optional follow-up question about that choice. The person can describe which subject appeals to them or what they would prefer to see less often. Reels uses the same approach. Adding text remains optional. Users can make the initial interest choice without a written description.[1]

Language models interpret interests alongside viewing behaviour

Meta says large language models interpret the context and intent in written preferences. This input joins existing signals such as likes, comments and viewing behaviour. The company aims to adapt recommendations within the same session as interests change. Its announcement does not specify the weight given to text relative to behavioural signals, country-by-country rollout dates or a complete language list. Ranking continues through Facebook’s recommendation systems, with explicit preferences added to what the platform observes.[1]

References

  1. News sourceMetaFacebook adds written preferences for Feed and Reels↩1↩2↩3
  2. News sourceTechCrunchFacebook adds written controls for Feed and Reels recommendations↩