Nearly half the respondents in KB Financial Group’s Korean wellness survey said they had used generative AI for health or medical information. Reported use was highest among the youngest generation surveyed, which also used it for emotional consultation. The findings concern self-reported habits in a defined adult sample and do not measure the clinical quality of chatbot answers.
KB Financial Group, the South Korean financial group, released its 2026 Korean wellness report on October 25. In its sample, 46.2 per cent said they had asked generative-AI tools such as ChatGPT or Gemini for health or medical information. The study covered 2,000 adults aged 25–69 with independent economic activity, including retirees, using online and mobile questionnaires and focus groups in July and August.[1], [2]
Reported use reached 55.5 per cent in Generation Z, defined in the report as people born in 1995–2004. The rate was 49.3 per cent for those born in 1980–1994, 41.9 per cent for the 1955–1964 group and 41.7 per cent for the 1965–1979 group. Women reported use at 50.0 per cent, compared with 42.4 per cent among men.[1]
Among Generation Z respondents who used AI for health purposes, 37.1 per cent also reported emotional or psychological consultation. The corresponding share among users born in 1955–1964 was 12.6 per cent. Those percentages describe AI users within each age group. The survey measured reported habits rather than the accuracy of medical answers, the effectiveness of counseling or changes in participants’ health.[1]
