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Analysis

Meta's ad review let more than 250 new AI child abuse ads through since August

Researchers at the Tech Transparency Project counted more than 250 further advertisements carrying child sexual abuse material on Meta's platforms since the start of August. The company removed about 50 such ads last month. The total since late last year passes 350. Some of the new ads use photographs of real children.

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Adult workers in headsets fill long rows across a bright, vast advertising-review hall; one empty foreground station holds a headset.

TTP counted hundreds of paid ads with child sexual abuse material on Facebook and Instagram

The Tech Transparency Project has found more than 300 ads with child sexual abuse material that ran on Facebook and Instagram. Some include images of real children.[1], [2]

More than 250 further ads have run since August, taking the total past 350

Researchers at the Tech Transparency Project counted more than 250 further advertisements carrying child sexual abuse material on Meta's platforms since the start of August. The company removed about 50 such ads last month and said it had rolled out new AI tools to block harmful ads. The total since late last year passes 350. About 300 of the 350 ads point to AI image or video generator apps, across nearly 50 apps on Apple's and Google's stores.[1]

The ads reached more than 29,000 accounts in the EU and about 7,000 in the UK

Some of the new ads use photographs of real children: a stock photo model labelled as pre-teen, two teenagers with public accounts on Meta's own platforms, and a member of a European royal family whose officially released photograph was turned into video. Meta's ad library shows the ads reached more than 29,000 accounts in the European Union and about 7,000 in the United Kingdom. Meta says it does not tolerate nudify apps or child exploitation, that many of the ads had already been removed, that most drew fewer than 200 impressions and that it took under 5,000 dollars in ad payments. Senator Mark Warner, the attorneys general of Michigan and Florida, and Australia's eSafety regulator have all said they are looking into the ads.[1]

References

  1. News sourceWIREDMeta's ad review let more than 250 new AI child abuse ads through since August↩1↩2↩3
  2. News sourceTech Transparency ProjectMeta Ran Hundreds of Paid Ads with Child Sexual Abuse Imagery↩